Start-up + Branding

"Invention, reinvention, renovation- increase the perceived value of your products and services through brilliant versatile brand design."

Establishing your company’s brand position is key to ongoing success. We work with you to identify target audiences, product and service portfolios, brand values and communications strategies. What you say, both visually and verbally, must be consistent with your brand position. We bring all these elements together into a coherent strategy to develop your brand. 

We conduct brand audits and market research to determine your brands current position. We work collaboratively with you to realign your company’s core values, target audience and brand message so we can build a brand that effectively represents your business and aspirations.

Your brand name should be informed by your brand positioning and resonate with your target audience. We develop brand names and taglines that communicate the personality and essence of your company and brand proposition. This really is a collaborative exercise designed to unite your company and define your brand. 

Your logo is the cornerstone of your company’s corporate identity. Whether a new logo for a start-up business or an evolution of an existing logo for an established company, we create intelligent logos that effectively represent your brand identity. We imagine your vision, listen to your brief and align our concepts with your budget.

Your brand identity is everything. It starts with a first impression and evolves into who you are and what you represent. Your brand is more than simply your company logo. We develop the look, feel and tone of voice of all your print and digital communications to convey the essence of your company, your values and proposition, to your audience. 

We develop comprehensive guidelines to ensure your communications are clear, consistent and authentic to your brand. These guidelines regulate how your brand is used, both within your company and externally, detailing the use of all brand elements: logo, colours, typefaces and layouts. They are intended to safeguard brand integrity without stifling creativity

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From brand strategies, logos, brochures, signage and stationery, through to website design, promo items and event plans...If you're looking for to elevate your brand, grow yur identity, or engage better with your target audiene, The MODE Company can help.