The MODE Company helps ambitious brands define their identity, convert it into distinct, memorable design, and fearlessly serve compelling content that illuminates their brand.
A brand is much more than a logo. It's who you are. It's what you do. It's how people feel. A distinct brand will have a defined motivation and an engaging story told through attractive visual design. A brand's story should depict its purpose and becomes its identity. A strong identity is reinforced with valuable, organized, and thoughtfully combined content arranged to convey a clear and consistent message.
The MODE Company helps brands clarify who they are and illustrate what they stand for. The right design will tell a story that causes a brand to be noticed and remembered. We can help you design your brand from the ground up, upgrade your current identity, or completely overhaul and deliver a brand new message.
Planning: Analyzing what you offer, what it is worth; clarifying your purpose to define your audience.
– Defining who you are, what you do, why you do it, and for who.
– Providing a clear and direct description of what your brand offers and its value.
– Deciding name, tagline, domain, hashtags, brand bio.
– Choosing art and text that will evoke the specific reaction you seek.
Creating: Shaping your dentity by illustrating a transparent narrative using appealing graphic design.
– Logo, typographic style, color palette and artwork.
– Motion graphics, social videos, virtual office setup, etc.
– Copy writing, business cards, brochures, posters, signs, banners, packaging, etc.
– A "rule book" on how to communicate your brand.
Marketing: Displaying valuable, intriguing content that stimulates interest from your target audience.
– Responsive websites, landing pages, and app integrations.
– Developing planned content for marketing and promotion.
– Brand profiles, post scheduling, paid ads, stores, surveys, contests, etc.
– Monitoring consistency across all brand communications.
A clear understanding of who you are and what you want goes a long way when planning to take your brand further. Taking the time to create a plan for your brands journey helps grow your brand faster. The MODE Company helps you develop a visual look that brings your brand to life. Our approach involves getting to know your brand, understanding your brand's goals, then building and delivering the design you need to properly represent your purpose.
By leading with an understanding of your mission and recognizing your audience, we help you spread support for your brand through quality design. We combine your goals with the proper art and style elements to garner your target audience's attention. We take the time to explain the basis for our designs and show you how they may be implemented for maximum brand growth and longevity.
Evaluate purpose: determine who you are, give worth to what you do, measure how you compare to competition. Refine your audience; decide how you want your audience to feel about your brand.
Create/recreate image: use design elements that support your purpose. Arrange language, colors, and graphics that tell a clear and consistent brand story that targets and captivates your audience.
Engage the audience: relevant, organized, visually satisfying content combined with appealing web design, consistent social media activity, and vigorous marketing drive conversion and encourage loyalty.
A Brand Is A Story.
Design Is The Storyteller.
If you design it, they will come.
Logo = a photograph.
Brand = a lifestyle.
Don't "think outside" the brand.
Think "what can I do with" the brand.